Social responsibility in Mexico focuses on ethical business practices pertaining to the quality of life of the workforce and their families, honest customer service, quality of products, community involvement, and conservation of the local culture. The definition of CSR in Mexico and the upcoming analysis is based on my personal research in the state of Baja California and direct interviews with business owners. Through my experiences, four general themes of social responsibility in the tourism industry revealed themselves.
The first sense of social responsibility was concerned with consumer education and customer service. Many responses on the questionnaires handed out stated that they were especially responsible because they were "honest with the customers and with ourselves.” Understandably, honesty was a characteristic that the business owners felt set them apart from the other vendors on Avenida Revolucion in Tijuana. Especially important was honesty with the customer about the authenticity of products and prices.
Supplier relations were another vital aspect to being a socially responsible business in Mexico. I asked about how they guarantee the quality of their products and one response stated: "Because of long relationships with all my sources and they all guarantee the quality of their work." This answer is similar to 75% of the responses I received. Supplier relations meant that they were not only aware of the quality of products but also had established friendships with their suppliers to facilitate transactions, customize art, and ensure quality.
The third aspect of Mexican social responsibility is apparent in the businesses commitment to community development and sustainability. One store owner pointed out they "have served some schools [providing supplies for graduation, etc.] for more than ten consecutive years." Dr. Jack DorĂ³n, past president of CETURMEX, pointed out that CETURMEX has put on many events on Avenida Revolucion promoting the local culture and educating both shop owners and tourists about the history of Tijuana. In addition, I observed this "sense of community" numerous times when vendors would help each other out with anything they needed. If they had the means to help, they would because they understood that every business has gone and will go through tough circumstances and will need assistance.
The fourth element of social responsibility in Mexico deals with employee rights and benefits. This is a common theme among all developing nations since they have limited capability to enforce higher standards. Through some of the personal interviews, the issue was brought to my attention that there are two types of employees in regions that are dependent upon the tourism industry. One type is a standard employee paid an hourly wage and offered all benefits the government requires the store owner to give. Unfortunately, when the tourism industry is at an all time low, it becomes too expensive for store owners to pay hourly wages and provide benefits. The second type of employee is not actually an employee at all; he or she simply serves as a form of commission for sales. Anyone can walk into the vendors store and sell one of their items to a tourist and that person will receive a very small percentage of the profit. This type of individual does not receive any benefits and has no formal employer or job security. This type of employment is very common in Tijuana and Rosarito and CETURMEX specifically hopes to get rid of it in the future in order to maintain sustainable labor standards in Mexico and protect tourists from hagglers.
This blog post is from a section of my Whittier College senior project which you can read here.
